The real problem with the US print industry.

A slow industry. A faster future.

Let’s not sugar-coat it: the US print industry is stuck. Bloated, outdated, and resistant to change. While the rest of the world speeds up, too much of our industry is still crawling, dragging customers along with it.

Lead times stretch. Calls go unanswered. Service feels optional. And too often, it’s the customer who pays the price when their partners fall short.

At Catapult, we couldn’t stand by and let that be the norm. So we built something better.

Legacy problems, modern consequences

The market is dominated by big players running on old models. Legacy infrastructure. Rigid pricing. Slow decision-making. Technology patched over the cracks instead of being baked in. And a mindset that says, “This is good enough.” But good enough isn’t good enough anymore.

Customers need speed. They need flexibility. They need confidence that when something changes last-minute, their partner can pivot, not panic. The pressure is real: tighter supply chains, rising expectations from retailers, more SKUs, less room for error. And yet most printers aren’t keeping up. They’re stuck in the slow lane, focused on protecting margin instead of solving problems.

What makes Catapult different

We weren’t built to be another print company. We were built to be the most responsive label partner in the market.

Responsiveness isn’t just about speed; it’s about attitude. A willingness to help. To jump in. To figure it out.

Service isn’t a department; it’s a mindset. It’s how we operate, how we hire, how we lead.

Technology isn’t a bolt-on; it’s the backbone. We’ve designed our systems to remove friction, not add to it.

And most of all: we never forget who we’re doing it for.

Every improvement we’ve made, from our Crystal+ order portal to our automated workflows, is about making life easier for the customer. Faster answers. Fewer handoffs. Real accountability.

Raising the bar, not just meeting it

We’re not here to match the rest of the market, we’re here to challenge it. While others are still promising basic reliability, we’re designing for next-level agility. While others talk about customer service, we’re embedding responsiveness into every touchpoint. While others protect the status quo, we’re busy building what’s next.

What’s coming isn’t a tweak, it’s a reset. A smarter, sharper way of working that puts service and speed front and center.
If our industry won’t change fast enough for the customer, we’ll change it for them.

We’re not waiting for permission. We’re building the future.